About The Team

Here's who we are! Read about our mission here.

Community Team

Cara Corey

After realizing that most of the time she'd rather be crafting, Cara became a full-time crafty business owner, specializing in oversized knitting. She lives just across the bay from San Francisco with her husband, Mike, and two crazy dogs, and loves exploring the bay area's foodie scene.

What are 5 things always in your fridge?
Wisconsin Cheddar cheese, heirloom eggs, whole wheat bread, lemons, Newman's Own light balsamic dressing.
Pet peeve?
People who edge out into traffic when it's not their turn. I'm still getting used to California driving.
What movie could you watch everyday?
"When Harry Met Sally." I've seen it dozens of times but I'll always watch it again. It has so many quotable lines.

Becky Peterson

Becky grew up in Illinois, but she met her husband at Iowa State. The couple settled down in the country, where they raise their two daughters along with their dog, cats, honey bees and now chickens.

Who would play you in a movie of your life?
I would ask for Jennifer Aniston, but they would cast that girl from Blossom.
If you were a food, what would you be?
Lasagna... I have many layers.
Pet peeves?
The way they package toys for kids. Do they really need 84 twist ties, 37 clamps and the thickest plastic known to man to keep a Strawberry Shortcake doll in a box?

Kelli Biller

As a marketing professional and avid crafter, Kelli loves being able to combine her two loves in helping store owners sell more products on Goodsmiths! She lives in DeKalb, IL with her wonderful husband, adorable son Dempsey and curious Beagle named Rooney.

Who would play you in a movie of your life?
Rachel McAdams.
Secret skill?
I can assemble any baby toy, gadget, jumperoo there is!
If you were a food what would you be?
Rice Crispie Treat because they are so good and not that bad for you.

Janet Klosterman

Janet is a busy fulltime Mom, Wife, and Marketing Representative but when she does have downtime you will find her giving a face lift to old discarded items, junking at the nearest flea market, trying out a new recipe from Pintrest or decorating.

What are 5 things always in your fridge?
Pickles, salsa, milk, cheese, and apples.
If you could have one superhero power what would it be?
Biggest fear?

Lori Miller

Lori Miller has left the corporate IT world behind to pursue her creative passions in the textile arts and to find herself again. She comes from a family of innovative, frugal crafters. Born and raised in Des Moines, she now resides in Troy, Michigan with her husband, Chas; son, Colin; and two fat cats.

What is your secret skill?
Nonsensical Rhyming Singer Songwriter. Only my family knows, and I have to be punchy tired to do it, but I can make up and sing in rhymes until you beg me to stop — and I think I am soooo funny when I do it.
What movie could you watch every day?
I have three. Ann of Green Gables part 1 and 2, Heidi, and Muriel’s Wedding. Deep themes of struggle, hope and redemption, but mostly the incredible joy and generosity of being positive and living in the moment.
What is your favorite word?
"Hilarious." I love to say it, to use it in a sentence and to be around it. It is so much better than plain old "funny."

Amy Palanjian

Amy was raised in southern New Jersey in a mile-wide town of 28 (tiny) lakes. After stints in Los Angeles (attending college), North Carolina (building houses with Habitat for Humanity), and Harlem (working in magazines), she met her husband and settled into life in Iowa. They now have a big garden and a little baby.

What are 5 things always in your fridge?
Peanut butter, eggs, Parmesan, homemade salsa and/or pickles, and chocolate chips (I like them cold).
If you could have one superhero power what would it be?
Traveling to see family and friends without having to deal with the airport.
Pet peeves?
People standing in the middle of a busy sidewalk, a dirty kitchen floor, people ringing the doorbell when the baby is napping.

Michelle Rubin

Michelle is a passionate crafter who isn’t afraid to share her crafting failures with the world if it will save someone else from making the same mistakes. She loves paper crafting, knitting, embroidery and making home décor items on the cheap. Read more about her crafty adventures on her blog, Squeal Worthy.

What is in your fridge right now?
Leftover pizza, Diet Coke, cilantro, peppers and chocolate pudding.
If you could be any fiction character what would you be?
Buffy the Vampire Slayer or Veronica Mars.
If you could have one superhero power what would it be?
The ability to fly (and overcome my fear of heights).
What is your secret skill?
The ability to limit Pinterest time to just five minutes.

Heidi Gustad

Heidi is a crafter and librarian based in Chicago, though she's from Fargo... yes, like the movie. Or you betcha like the movie? Heidi combines her love of helping teach people things as a librarian with crafting in craft project tutorials. Her blog, Hands Occupied, is all about crafting, the handmade community, inspiration, independent crafters and candy.

What could you do on David Letterman’s stupid human tricks?
Wiggle my ears.
What is the last book you read?
"Once Upon a River" by Bonnie Jo Campbell.
Secret skill?
I'm a pretty decent oboe player. Fact: you can't wiggle your ears and play the oboe at the same time.

Design & Development Team

James Eliason

James Eliason is Co-Founder of Goodsmiths & serial entrepreneur who has helped develop several startups on the web. Key roles at Goodsmiths include product development and making sure the fridge is stocked. Email James.

Who would play you in a movie of your life?
Randy Quaid aka Cousin Eddy
What is in your fridge right now?
Crazy amounts of BBQ sauce. Probably 12 different kinds.
Weirdest habit?
I wouldn't call it a habit (my wife would) but pretty sure I own every scent of Old Spice.

Levi Rosol

Levi is a man of mystery and power, whose power is exceeded only by his mystery. He is also probably the best meat eater in the world. Levi also steals witty bio blurbs from Google searches.

What can you do that most people cannot?
I can do a clover tongue roll. Like this: tongue roll
Biggest Fear?
Restoring / rebuilding classic cars.


David Kurns

David Kurns is Director of Corporate Development with Meredith Corporation (NYSE: MDP). His expertise is in creating and assessing strategies and business partnerships to make digital enterprises successful and profitable. After careers as a newspaper and magazine editor, he co-founded Meredith New Media in 1994 and began work on Meredith's first commercial Internet sites.

Who would play you in a movie of your life?
Tom Hanks
What could you do on David Letterman's stupid human tricks?
Juggle, or spin a basketball on the tip of my finger...
If you could have one superhero power what would it be?
Become invisible. Poof!

Mike Ferrari

Michael Ferrari is the Founder and Chief Operating Officer of SmartyPig.com and is responsible for both internal and external design and innovation as well as managing and prioritizing web developer projects and workload. Mike has more than 15 years of entrepreneurial experience in developing strategic marketing and technology initiatives on behalf of Fortune 500 companies.

What could you do on David Letterman's stupid human tricks?
I could beatbox. I have mad skills.
Pet peeve?
I hate t-shirts that have the neck stretched out. I saw my 5 year old stretching the neck of one of his t-shirts and I about lost my mind.
I play hockey in a league for "old guys that want to re-live their glory days" and when I have three hours to kill, I'd rather be on my road bike than out on a golf course.

Deb Gore Ohrn
Creative Marketing Advisor

As the Creative Marketing Advisor, Deb's mission is to grow Goodsmiths into the most accessible and easy-to-use shopping experience for sellers and buyers. She has over 18 years of experience managing creative and marketing teams. Prior to joining Goodsmiths, Deb worked with top quilting and crafting brands at the Better Homes and Gardens Crafts Group.

Favorite US vacation?
Earthships outside of Taos, New Mexico.
Current craft projects?
Knitted baby helmets and yarn bombing trees.
Anything you collect?
I collect folk art. Some of the most interesting items are a cannibal knife from Katanga Province, Congo and Mom's handmade Norwegian Hardanger lace.